AXE x
Lil Baby
2022
Art Direction / Product Design
Agency: The Martin Agency
Role: Senior Designer/Art Director
Creative Director: Mik Manulik
Art Director: Emily Delius
Copywriter: Dallin Slavens
Editor: Superjoy
Production Partner: Stephen Gould
The power of "WXE" & "WHAM" have joined forces to create the freshest collab of all time with Lil Baby.
We turned the song from the latest AXE spot into a TikTok "Drop Your Verse" Challenge as the way to win the WHAXE Pack. And the response was incredible. Check out #whaxepackchallenge on Tiktok for the results.
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175+ SUBMISSIONS
8.2M VIEWS
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PRESS
RollingStone
Hypebeast
Complex
Vibe
Art Direction / Product Design
Agency: The Martin Agency
Role: Senior Designer/Art Director
Creative Director: Mik Manulik
Art Director: Emily Delius
Copywriter: Dallin Slavens
Editor: Superjoy
Production Partner: Stephen Gould
The power of "WXE" & "WHAM" have joined forces to create the freshest collab of all time with Lil Baby.
We turned the song from the latest AXE spot into a TikTok "Drop Your Verse" Challenge as the way to win the WHAXE Pack. And the response was incredible. Check out #whaxepackchallenge on Tiktok for the results.
----------------
175+ SUBMISSIONS
8.2M VIEWS
----------------
PRESS
RollingStone
Hypebeast
Complex
Vibe