AXE x
Lil Baby

2022
Agency: The Martin Agency

Design Director: Judd Burnette
Senior Designer/AD: Brittany Lazaroff
Creative Director: Mik Manulik
Art Director: Emily Delius
Copywriter: Dallin Slavens

Editor: Superjoy
Production Partner: Stephen Gould
             

The power of "WXE" & "WHAM" have joined forces to create the freshest collab of all time with Lil Baby.

We turned the song from the latest AXE spot into a TikTok "Drop Your Verse" Challenge as the way to win the WHAXE Pack. And the response was incredible. Check out #whaxepackchallenge on Tiktok for the results.

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