UPS x Coco Gauff

2024
360 Campaign

Agency: The Martin Agency

Role: Senior Art Director

CD: Kevin Ragland
Copywriter: Landon Hall
Art Director: Chaz Malloy
Design Director: Henrique Santiago
Designer: Cleo Peng
Producer: Marjorie Fajardo

Director/Animators: LOBO
             

In 2023. UPS signs Coco Gauff as a partner, and then she wins the US Open at age 19. In her post-win speech, she called out her doubters with this iconic quote:

“Thank you to the people who didn’t believe in me… to those who thought you were putting water on my fire, you were really adding gas to it.”


That line, and My Hero Academia (her fav anime) was thus the inspiration behind  a story centered around Gen Z dreamers and UPS’ first foray into anime! Because just like Coco defied her doubters, Gen Z small businesses face theirs every day, and we casted real Gen Z small business owners.


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PRESS
teenVOGUE
Forbes
USA TODAY







MEET YOUR DOUBTERS
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EXTRA LOVE
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we customized our own limited edition UPS express box










and we created fun social pieces




and we made a custom landing page






and our design squad brought us home and absolutely smashed it

and we made a custom landing page