Krystal Holiday Campaign
2021
TVC / Art Direction / Content Creation
Agency: Dagger
Role: Art Director/Designer
Creative Director: Jameson LaMarca
Sr. Art Director: Carmelle Kendall
Sr. Copywriter: Christopher Arrison
Sr. Producer: Adina Hilton
Director: Chris Cella
Wrapping up another unique year, the 2021 holiday season is a key time to enjoy a meal with loved ones. Industry experts are anticipating a robust holiday season after the 2020 season. This year, our message was to enjoy Krystal this with a craveable, sharable Sackful and the all-new Holiday Shake.
So we created a holiday campaign including 2 :15s bookend TVC spots, 1 :10s & 3 :06s social spots along with correlating static/gif paid & organic assets
TVC / Art Direction / Content Creation
Agency: Dagger
Role: Art Director/Designer
Creative Director: Jameson LaMarca
Sr. Art Director: Carmelle Kendall
Sr. Copywriter: Christopher Arrison
Sr. Producer: Adina Hilton
Director: Chris Cella
Wrapping up another unique year, the 2021 holiday season is a key time to enjoy a meal with loved ones. Industry experts are anticipating a robust holiday season after the 2020 season. This year, our message was to enjoy Krystal this with a craveable, sharable Sackful and the all-new Holiday Shake.
So we created a holiday campaign including 2 :15s bookend TVC spots, 1 :10s & 3 :06s social spots along with correlating static/gif paid & organic assets
and we made some fun social content
